Dragon Trail Interactive Briefing on Digital Marketing in China 2017

Dragon Trail Interactive is pleased to invite you to a breakfast seminar on Digital Marketing for China's outbound tourism market, hosted on Wednesday 15th March 2017 from 08:30 to 11:30 (GMT) in London, United Kingdom, or to tune in for a live stream of the event.

The briefing will be delivered and hosted by Roy Graff, newly appointed Managing Director Europe, Middle East and Africa (EMEA) at Dragon Trail Interactive and author of the book “China – the Future of Travel”, who will be sharing the latest updates on the China outbound tourism landscape.

The briefing will provide practical insights on how to leverage your website, Chinese search engines and social media to stand out among the competition. As Wechat dominates the Chinese mobile space, how can you benefit from the new functions and applications? And what are some of the up and coming digital channels available to tourism marketing organizations focusing on China in 2017?

The event will serve to mark the appointment of Roy Graff and the official launch of Dragon Trail Interactive's London office.

The event is free of charge, but seats are limited. Entrance is strictly for registered guests.

If you are not able to attend in person, please sign up to a virtual RSVP to receive an invite to our live streaming of the briefing.

Agenda

08:30-09:30

- Registration, Coffee/tea and a light breakfast

9:30-9:45

- Welcome

9:45-10:15

- Mr. Roy Graff - Developments in Chinese outbound travel

10:15-11:00

- Ms. Michaela Mentasti, Marketing Director, Dragon Trail Interactive - 2017 in Digital Marketing - What to Expect

11:00-11:45

- Q&A + networking

12:00 END

RSVP: By Sunday 12th March 2017 (After this time we can only accept virtual RSVP for online streaming).

Inquiries: Call us on +44 (0)20-3289 8915 for UK based enquiries, or +86 10 6266 7530 ext. 606 if you are located in China, or email us at michaela.mentasti@dragontrail.com

About Roy Graff:

Roy Graff brings over 20 years of experience working in and with China in the tourism, hospitality, luxury retail and digital marketing sectors, where he has held a series of executive roles in business development, marketing, distribution, sales and e-commerce.

Roy has provided strategic advice and market entry support, as MD of ChinaContact which he founded in 2005, to some of the most trusted travel organisations including Skyscanner, VisitBritain, PromPeru, Eurostar, Tourism Ireland, Peninsula Hotels and Resorts among many others. Roy has a bachelor’s degree in Chinese and Economics from the School of Oriental and African Studies (SOAS), University of London.

His deep knowledge of Chinese culture, language and business practices stems from his work in academia as well as the public and private sectors.

Roy has actively strived to bridge Western and Chinese cultures in the tourism sector, including conception and production of major forums on Chinese tourism, including ‘China - the Future of Travel’ in 2004 in Beijing and in London's World Travel Market from 2005-2007.